Our Story

A focus on quality advice and service

In April 1996, Steadfast opened its doors with 43 brokers and an ambition to provide independent general insurance brokers with enhanced buying power and scale when dealing with suppliers. However, brokers in the network still retain their smaller, independent identity to provide clients with personalised service and local knowledge.

These independent broking businesses were finding it hard to compete against the larger multinational brokers. It was determined that if smaller independent brokers worked together and pooled their gross written premium under the Steadfast banner, we could create size and scale, making us a highly attractive distribution channel to insurers.

With a focus on quality advice and service, the Network quickly grew to become the largest general insurance broking network in Australasia. In August 2013, Steadfast Group listed on the Australian Secuirities Exchange (ASX code: SDF) to raise funds to become a co-owner and consolidator of brokers, underwriting agencies and complementary businesses.

Today, the Group is the largest general insurance broker network and group of underwriting agencies in Australasia, with growing operations in Asia and Europe.

Here are some of the key events that have shaped our evolution.